If you're in a SaaS Inside Sales position of leadership and want to get one of your ideas off the ground and eventually used by the entire team, then instead of rolling things out to the entire team in the beginning, try starting off with your most passionate individuals on the team. Look at it as Beta testing your ideas prior to GA (general availability).
If Web 2.0 has taught us anything, it has taught us that a few passionate individuals can spark an enormous following. Try applying this the next time you have a great idea for your inside sales team. If you start with this select few and it fails, then odds are your idea wasn't that great after all. But if it does work, then watch how viral it becomes with the rest of the team.
The days of blindly marketing your company's products and services are gone, so why would marketing ideas be any different? I look at it as a win win. A bad idea will surface much quicker and a great idea will spread even faster. The key to this being successful is to figure out early who on your team would be most passionate about the idea.
Every single team member has a "passion button". It's up to you as a leader to find out whose button maps closest with your idea. Buttons may vary from individual to individual, but at the end of the day they all wear the same shirt.....making money!
9 hours ago